Architectural & Lifestyle Photoshoots

To support the relaunch of the renovated Omni Parker House, I led the planning, coordination, and creative direction for two major photoshoots: a full-property architectural shoot and a lifestyle shoot designed to bring the refreshed brand narrative to life.

The architectural shoot captured newly renovated guestrooms, meeting spaces, lobby areas, and restaurant outlets—building a comprehensive visual library that showcased the property’s restoration, design details, and elevated guest experience. These assets became the foundation for updated marketing collateral, digital content, sales materials, and press outreach.

The second shoot focused on lifestyle storytelling, using hired models to portray the modern-day guest journey throughout the hotel and its surrounding neighborhood. Scenes included arrivals in the lobby, in-room experiences, dining outlets, and iconic Boston moments just outside our doors. The goal was to illustrate the renewed identity of the Omni Parker House through authentic, aspirational imagery that blended history with contemporary hospitality.

I oversaw cross-departmental coordination, aligning housekeeping, culinary, front office, sales, and operations teams to ensure seamless execution. My responsibilities included developing the creative storyline and shot list, managing day-of logistics, guiding visual direction, and maintaining flow across multiple locations and schedules.

These shoots produced a robust asset library used across brand marketing, social media, advertising, PR, and onsite storytelling—supporting the property’s relaunch with polished visuals that reflect the spirit of the renovated Omni Parker House.