Boston Blue Campaign with CBS

To celebrate the premiere of CBS’s series Boston Blue, I led a cross-promotional campaign highlighting the Omni Parker House’s iconic Boston Cream Pie. The campaign included limited-edition Boston Blue Cream Pies available across our outlets, paired with a promoted social media reel created in collaboration with the official Boston Blue page and reposted by lead star Donnie Wahlberg.

As part of the campaign, we hosted an influencer event where 35 influencers participated in a hands-on Boston Cream Pie tasting and assembly experience. The initiative generated widespread engagement, resulting in over 2 million social impressions across Instagram, TikTok, and other channels.

I oversaw the full scope of the project, including concept development, coordination with CBS and internal teams, influencer management, event logistics, and creative storytelling—ensuring a seamless experience that connected the property’s culinary heritage with contemporary pop culture. The campaign successfully reinforced the Omni Parker House brand, driving awareness and engagement among both media and consumer audiences.