Media and Influencer FAM Trip

To introduce the newly renovated Omni Parker House to the market, I planned and executed a two-day media and influencer FAM trip in September—our first opportunity to showcase the refreshed property in an intimate, curated setting.

We welcomed a select group of four media representatives, including writers from TravelPulse, Haute Living, National Geographic, and Food Drink Life, along with two micro-influencers. The itinerary was designed to highlight the hotel’s legacy, culinary excellence, and renewed guest experience through immersive, story-driven moments.

The trip generated strong visibility and compelling storytelling across social and editorial channels. Attendees shared content across Instagram and TikTok, resulting in 617K+ impressions and more than a dozen posts. Additional earned coverage included Michelle Price’s syndicated Food Drink Life feature—“Enjoy the perfect itinerary for 48 hours in Boston”—which was picked up by 109 regional outlets, significantly extending the reach of the experience.

This project reflects my work at the intersection of media relations, experiential planning, and brand storytelling—crafting an intimate, memorable introduction to the renovated Omni Parker House while strengthening relationships with key storytellers in travel and lifestyle.